Communications
Consulting
Identifying your business' goals is the first step toward effective
communications. From logo development, to web site or newsletter
content, to advertising headlines: all of your communications
must be driven by these goals. Using them, I can help you determine
the right strategy for your communications. Together, we will
develop materials with the right message, graphic presentation
and proper placement and focus to achieve results.
Writing
Writing is probably my strongest skill. As soon as I could put
pen to paper, I started writing. I honed this skill at the University
of Cincinnati, earning a bachelor's degree in English literature
and a writing certificate in fiction. When I entered the professional
world, I worked both as a copywriter and a journalist. I pride
myself on achieving the right tone and voice for the material
I am writing.
Design:
Print and Web
I love creating continuity through the marriage of design
and copy in both electronic and print media. Whether it's your
monthly newsletter or your web site, it is important to make sure
visual presentation reinforces the words we've carefully crafted
based on your communications goals. I'm skilled in layout, photo
and web software tools and take a special interest in keeping
on top of developments in the print and web design worlds.
Publicity
and Media Relations
I consider
PR and Media Relations to be part of communications consulting,
but know these specific services warrant further description.
Often, creating a promotion or pitching a story to the media will
get the most bang for your buck. I truly believe my roots in a
family of journalists has helped me to know intuitively how and
when I can create publicity. I have a solid understanding of the
media environment in the Greater Cincinnati area and I'm always
looking to expand my circle of media friends. Once I understand
your business' goals--when appropriate--I will offer suggestions
and aid with PR as needed.
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